Units Studio — We build, back, and advise the brands worth listening to.
Part studio. Part venture. Part advisor.
Units is a venture studio and brand agency based in New York, founded in 2021 by Luke Bailey. We have driven 5+ billion earned media impressions, launched the first Amex card that converts points to stocks, and built three new brand categories.
What we do
Build. We co-found and build new ventures from the ground up — naming, identity, product narrative, launch, growth.
Back. We invest time, capital, and creative direction into early-stage founders who are building something culturally inevitable.
Advise. Embedded creative leadership for the brands who already have momentum and need a sharper voice.
Selected work
Score — Viral dating app that matches by credit score. 5+ billion earned media impressions.
LÜM Water — Premium beauty-focused sparkling water. Created the "beauty beverage" category.
The Cream American Express Card — First-of-its-kind Amex card that converts points into stocks.
Olympics campaign (Neon Money Club) — Financial services campaign that humanized money through athletes.
You Belong Here (Wall Street) — Inclusion campaign democratizing the Wall Street narrative.
Founder
Luke Bailey is the founder of Units Studio. His operating thesis: find the one thing only you can say, then build everything around it.